Published On: Thu, Apr 29th, 2021

Gwyneth Paltrow is the new ‘Well-being Advisor’ for Celebrity Beyond cruise ship launching in 2022

 

Gwyneth Paltrow announces she’s the new ‘Well-being Advisor’ for Celebrity Beyond cruise ship launching in 2022

She’s become adept at selling everything from so-called ‘wardrobe essentials’ to sex toys and candles that smell like vaginas.

And now Gwyneth Paltrow is adding cruise ship wellness guru to her goop resume.

The actress and entrepreneur, 48, announced via Instagram on Wednesday that she’s teamed up with Celebrity Cruises to work on a project to be unveiled with their new ship Celebrity Beyond next year.

Ahoy! Gwyneth Paltrow announced via Instagram on Wednesday that she’s partnered with Celebrity Cruises to work on a project to be unveiled with new ship Celebrity Beyond in 2022

Posting a snap showing herself in a bikini on a beach, Paltrow shared: ‘I am always happiest by, in or on the sea! In 2022 my @goop team and I are going to join @celebritycruises on their new ship, Celebrity Beyond.’

She explained: ‘I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor. My team @goop is curating programming and fitness kits to add to Celebrity’s wellness the experience.’

Paltrow added: ‘I’m sworn to secrecy on the rest—keep an eye out for the details coming soon.’

New role: 'I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor,' the actress, 48, shared. She founded lifestyle brand goop in 2008

New role: ‘I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor,’ the actress, 48, shared. She founded lifestyle brand goop in 2008

Delayed: Paltrow's partnership with Celebrity Cruises was originally announced in January 2020 with sailing dates planned for the following summer. But the cruise industry, like others, shut down when the COVID-19 pandemic broke out

Delayed: Paltrow’s partnership with Celebrity Cruises was originally announced in January 2020 with sailing dates planned for the following summer. But the cruise industry, like others, shut down when the COVID-19 pandemic broke out

Paltrow’s partnership with Celebrity Cruises was originally announced in January 2020 with sailing dates planned for the following summer.

But the cruise industry, like others, shut down when the COVID-19 pandemic broke out.

On the Celebrity Cruises website, there’s a section titled ‘goop at sea’ and includes details of how guests who book a luxury suite on board Celebrity Beyond can take advantage of ‘mind’, ‘body’ and ‘soul’ sessions sourced by the goop team.

There’s even an opportunity to interact with Paltrow herself, the site promises.

On brand: On the Celebrity Cruises website, there's a section titled 'goop at sea' and includes details of how guests can take advantage of 'mind', 'body' and 'soul' sessions sourced by the goop team

On brand: On the Celebrity Cruises website, there’s a section titled ‘goop at sea’ and includes details of how guests can take advantage of ‘mind’, ‘body’ and ‘soul’ sessions sourced by the goop team

$$$: The Shakespeare In Love Oscar winner has become adept at selling everything from 'wardrobe essentials' to sex toys and candles that smell like vaginas through her goop site

$$$: The Shakespeare In Love Oscar winner has become adept at selling everything from ‘wardrobe essentials’ to sex toys and candles that smell like vaginas through her goop site

The Shakespeare In Love Oscar winner started goop as a lifestyle newsletter in 2008.

It has since evolved into a website which offers lifestyle advice, wellness summits, and goods and fashion for sale.

In 2018, Paltrow married her second husband Brad Falchuk, whom she first met on the set of the TV show Glee which Falchuk co-created.

She was previously wed to British musician Chris Martin with whom she shares daughter Apple, 16, and son Moses, 14.

Wife and mother, too: Paltrow is married to producer Brad Falchuk and shares two children with her ex-husband, musician Chris Martin

Wife and mother, too: Paltrow is married to producer Brad Falchuk and shares two children with her ex-husband, musician Chris Martin



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